The Brand Hub
Logo, colours, tone, audience, offer, approved claims and banned phrases, written once per client. Every draft states the approved claims and nothing else, and approval is refused while a banned phrase remains.
Open ClientsAI Employees
A workforce for every client you serve. Trained on their business. Working inside your guardrails.
An agency hits the same wall eventually: a new client means more fulfilment, not more margin. Suede gives each client an AI receptionist, inside salesperson, support agent, data analyst, reputation specialist and social media manager, each one a flow you can read, test with a dry run, and launch in minutes. They learn the business from its own brand hub, audit and website, and every action that reaches a customer passes through a review you control.
Sign in, add the client and their website, and the roster is ready to deploy. Nothing runs live until you launch it; drafted replies and posts wait in a review queue.
The roster
Eight employees, one per job.
Each one is a template in the catalog or a surface already running in Studio. Open it, read every step, and launch it for a client.
Phone, chat and text
AI Receptionist
Answers every call, captures the lead, and books or transfers without making anyone wait for a callback.
Runs on the live phone line in Studio: it answers after hours, takes the message, qualifies the caller and leaves the summary, outcome and next action in the Phone inbox, assignable to the client's Voice lane. Call the demo line at +1 (561) 401-0518 to hear it.
Open the phone lineSales
AI Inside Salesperson
Qualifies inbound inquiries through a structured discovery pass, handles the objections the services sheet covers, and books the slot.
Reads the inquiry, the services, the qualifying questions and the open availability. A bookable lead goes to your CRM through a webhook Connection you approve; everything else comes back as a handoff brief for a rep.
Open the templateSupport
AI Support Agent
Resolves customer questions over SMS and chat from the written policies, and escalates the rest with the packet a person needs.
Nothing outside the policies gets promised. An angry, safety or legal message, or one the policies do not settle, returns a summary, what the customer wants, what was tried and who should own it.
Open the templateReporting
AI Data Analyst
Pulls CRM activity, reviews and social numbers into one Monday briefing, so the owner sees what is working without opening three reports.
Every line names the number behind it; missing figures are listed, never estimated. Pair it with the KPIs lane, where the client-visible metrics live, and the client view link that shows them.
Open the templateReputation
AI Reputation Specialist
Drafts a reply for every new review in the business's voice, flags the negative ones for a person before anything is posted, and names who to ask next.
The Reputation lane in Clients holds the same work per review: log a review, draft its reply as a metered action, edit it, post it yourself and mark it replied. Review requests go to won leads through the Brand Hub queue.
Open the templateCRM
AI Sales Assistant
Turns call notes into CRM updates: outcomes recorded, fields changed, the next opportunity surfaced, with no data entry after the call.
Call Notes to CRM reads the notes, writes the structured update and sends it through the CRM webhook. Sales Call Scorecard and CRM Update Diff Builder sit beside it in the Sales department.
Open the templateMarketing
AI Social Media Manager
Plans a week of posts per platform in the brand voice, from the approved claims and this week's offers, with the asset each post needs.
The calendar lands as a review-queue draft; the Brand Hub drafts single posts the same way. Nothing is published by the flow, so the client's approved claims stay the only facts it states.
Open the templateAny other job
Custom AI Employee
Describe the job in a sentence or wire it on the canvas: a flow with triggers, model steps, logic, documents, comms and finance nodes.
Every employee above is a flow you can open and change. Start from one, or from a blank canvas, and launch it for one client, every client, or as a paid endpoint other agents can call.
Build one
What they run on
The client's own data, not a generic script.
An AI employee that recites the same answer to every visitor is a chatbot. These read what you put in the client hub and nothing else, so what they say about a business is what the business approved.
The client audit
A metered crawl of the client's site plus the AI visibility check: findings with evidence, a score, and the workflow each finding recommends. The employees read the recommendations as background on what the agency is fixing.
Try the free auditTheir website
Point Studio at a site and it reads the services, hours and policies into a first agent, so the receptionist and the salesperson answer about this business, with its words.
Start from a websiteCalls, mail and leads
Phone conversations and mail threads attach to a client and become leads with stages. Won leads with a contact are who the reputation specialist asks for a review.
See the phone inboxGuardrails you keep
Act on their own, inside lines you draw.
The difference that matters: these employees suggest and take action instead of waiting to be asked. What they may do, and which actions need a person's sign-off, is yours to set per client.
A review queue before anything is said in public
Replies, posts, emails and packets land as drafts. A person approves, edits or rejects each one, and only an approved draft can be shown to the client.
A dry run that spends nothing
Every flow previews with the cost-bearing and external-action steps stubbed, so you can read what an employee would do before it does it.
A price before every click
Metered actions show their cost first and settle at what the call really cost. An empty balance stops the action, never the lane.
Connections you approve, one at a time
A CRM webhook, a Slack channel or a mail account is a Connection the owner reviews. An employee that cannot reach a system cannot act on it.
Typed promotion to Live
A saved version moves to Test, then to Live by typing PROMOTE LIVE. Each launched version is immutable and keeps its receipt.
Built for partners
Agencies, franchisors, software vendors.
Suede is built for the partners who serve local businesses, not only for a business running its own marketing. The Clients workspace keeps every client apart, and the packet and client view carry your brand and theirs.
Digital agencies
Two to a hundred people, serving a handful to fifty-plus local clients.
One client hub per account: audit, packet, Brand Hub, SEO, voice, inboxes, leads, reputation, KPIs, a client view link and a monthly loop. Deploy the roster per client and report from the same place.
Open the Clients workspaceFranchisors
Central leadership, decentralised locations.
Standardise the Brand Hub, the approved claims and the roster once, then add each location as its own client so the local team keeps its own reviews, leads and KPIs.
Add a location as a clientSoftware vendors
Products that reach local businesses and want AI inside them.
Every launched employee is an endpoint with a JSON Schema, an agent card and MCP, A2A and x402 rails, so your product calls it per use instead of building the infrastructure.
Read the protocol integrationsMSPs, media and resellers
Service businesses adding marketing to what they already sell.
Start with the free audit and the packet under both brands, then add the employees the audit recommends. Suede can also run it under your brand as a scoped engagement.
See the managed optionRecurring revenue
From one-time projects to work that compounds.
Each employee replaces a one-off deliverable with a service that runs every day, every week or every month. That is what turns agency work into a subscription a client keeps.
- Capture every leadThe receptionist answers around the clock; no missed call, no callback queue.
- Keep the conversation goingSalesperson, support agent and reminders answer on every channel the client uses.
- Earn retentionReviews answered, posts shipped, numbers reported: value the client sees every month.
- Bill the month, not the projectThe monthly loop (re-audit, prioritise, deliver, measure) is the subscription.
- Grow margin with automationMore clients on the same team, with metered credit instead of a tool stack.
- Expand with custom employeesNew services are new flows, launched for one client or every client.
FAQ
Before you deploy one.
Do AI employees replace my team?
No. They take the repetitive, time-consuming work (answering, qualifying, drafting, reporting) so the people you have spend their time on strategy and client relationships. Every public-facing action waits for a person's approval.
What makes them different from a chatbot?
They run on the client's own data (the Brand Hub, the audit, the website, the calls and leads you attach) and take action, like flagging a negative review or booking a slot, instead of only answering what a visitor types. They can also run on a schedule with no one asking.
How long does it take to deploy one?
Minutes. Each employee is a template: open it, preview it with a dry run on a real input, connect the CRM or Slack it needs, and launch. The roster for a new client is ready once the Brand Hub holds an offer and one approved claim.
Will my clients see Suede's name?
The client packet and the client view carry your agency's name, logo and colours as Prepared by, and the client's as Prepared for. Where you want Suede to run the work itself, the managed option is scoped per engagement under your brand.
What does it cost?
Credit you top up, spent per action at what it costs plus the platform fee, with the price shown before each click. There is no seat licence; a client with no activity costs nothing that month.
Take on more clients. Without hiring to match.
Add a client, run the audit before the first call, and deploy the roster from the client hub. Every drafted reply, post and packet waits for your approval, and every metered action shows its price before you click.