Ad Campaign Auditor

Paste your ad campaign performance data, get a pause / scale / keep verdict per campaign with the CPA math attached.

A performance read for pasted campaign data, not a live connection to any ad account. Paste in spend, impressions, clicks, conversions, and CPA per campaign or ad set (CSV-like text, a copied table, or JSON) plus your target CPA or budget rules if you have them, and it returns a per-campaign verdict of scale, keep, or pause, each one anchored to the exact CPA, target, and delta it was computed from, not a vague impression. It also flags campaigns showing a spend spike with flat conversions or an odd CTR-to-conversion mismatch, worth a manual look at the creative. It never pulls live data from an ad account and never invents a campaign or number that wasn't in the input; when a target is missing, it judges against the account's own blended CPA and says so. Example input: "Campaign,Spend,Conversions,Target_CPA\nSummer Sale - Search,1200,48,20\nSummer Sale - Display,900,6,20\nRetargeting - Meta,400,32,15" Example output: "{ accountSummary: { totalSpend: 2500, totalConversions: 86, blendedCpa: 29.07 }, campaigns: [{ name: 'Summer Sale - Search', spend: 1200, conversions: 48, cpa: 25.0, target: 20, verdict: 'keep', reasoning: 'CPA $25.00 is 25% over the $20 target but volume (48 conversions) is solid; not far enough over to pause.' }, { name: 'Summer Sale - Display', spend: 900, conversions: 6, cpa: 150.0, target: 20, verdict: 'pause', reasoning: 'CPA $150.00 is 7.5x the $20 target on meaningful spend ($900) with only 6 conversions.' }, { name: 'Retargeting - Meta', spend: 400, conversions: 32, cpa: 12.5, target: 15, verdict: 'scale', reasoning: 'CPA $12.50 is 17% under the $15 target with strong volume (32 conversions).' }], watchFlags: ['Summer Sale - Display: high spend, near-zero conversions: check creative fatigue or landing page'], note: 'Pause Summer Sale - Display immediately; it is burning budget at 7.5x target CPA.' }"