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Payments & invoicing3 min readUpdated

Send estimates customers accept online

Quick answer

Agent Studio sends estimates by email or text with a review link where your customer accepts or declines in one tap. Accepting creates the invoice right away and takes them to pay it. You can also mark an estimate accepted or declined yourself, or turn it into an invoice with Create invoice.

What you'll have

  • Estimates customers approve from their phone
  • Accepted estimates that become payable invoices with no retyping
  • Automations that start the job the moment a customer says yes
On this page
  1. How do I create and send an estimate?
  2. How does my customer accept an estimate?
  3. What can I do with an estimate after sending it?
  4. What happens when an estimate expires?
  5. How do estimates fit into my sales process?
  6. Questions

How do I create and send an estimate?#

Estimates use the same editor as invoices, with a Valid through date in place of a due date. Each one gets its own number (EST-0001 onward) and carries your business name and address.

Send an estimate

0 of 3 done

  1. Step 1: Start a new estimate

    Pick the customer, add a title such as Website redesign proposal and build the line items from products or custom items.
    New estimate
  2. Step 2: Price it and set the window

    Add a discount and tax rate if they apply, then set Valid through so the price has a clear last day.
  3. Step 3: Save and send

    Press Save draft estimate, then on the estimate page tick Email, Text or both, add a personal note and press Send estimate.
    Open Estimates

How does my customer accept an estimate?#

Your customer opens the review link and sees the full estimate. Accept estimate creates the invoice on the spot and offers View and pay the invoice, so a yes and a deposit happen in the same visit. Decline estimate lets them say no and leave a reason you can read.

What can I do with an estimate after sending it?#

Estimate actions
ActionWhen to use it
Copy review linkShare the estimate in a chat or message thread
Send againResend after a call or a revision
Mark acceptedThe customer said yes by phone or in person; creates the invoice
Mark declinedClose it out so your numbers stay clean
Create invoiceTurn the estimate into an invoice without waiting for a click
Open invoiceJump to the invoice an accepted estimate created

What happens when an estimate expires?#

After the Valid through date passes, the estimate moves to Expired on its own. Press Mark accepted on an expired estimate when the customer comes back and you want to honor the price.

How do estimates fit into my sales process?#

Estimates fire four triggers: Estimate sent, Estimate viewed, Estimate accepted and Estimate declined. Use them in Automations to follow up when a customer views but has not answered, move the deal stage when they accept, or ask a declined lead what would change their mind.

Questions buyers ask#

Can an accepted estimate become an invoice automatically?

Yes. When your customer presses Accept estimate, Agent Studio creates the invoice right away with the same items, discount and tax, and shows them the pay link.

GoHighLevel calls these estimates too. Is it the same workflow?

The idea is the same: price the job, send it, get a yes, invoice it. In Agent Studio the customer's accept creates the invoice on the spot, so they can pay the same minute.

Can I send an estimate by text message?

Yes. Tick Text when you send and the customer gets an SMS with the review link, through the texting connection in CRM settings.

Can I follow up on estimates that were viewed but not accepted?

Yes. Start an automation on Estimate viewed, wait a day or two, check whether it was accepted and send a friendly nudge by text or email.

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