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CRM & sales4 min readUpdated

Answer texts, email and web chat from one inbox

Quick answer

Agent Studio's Conversations inbox puts every text, email, website chat, Facebook Messenger, Instagram DM and WhatsApp message in one thread per contact. Reply on any channel, leave internal notes, assign threads to teammates, and let Conversation AI suggest or send replies so no lead waits.

What you'll have

  • Every customer message in one inbox, threaded by contact
  • A website chat widget that captures leads around the clock
  • Conversation AI drafting or sending replies from your business facts
  • First-response tracking that shows who waited too long
On this page
  1. Which channels does the inbox connect?
  2. How do I set up the Conversations inbox?
  3. How does my team work the inbox?
  4. How does Conversation AI reply for me?
  5. How do I make sure no lead waits too long?
  6. Questions

Your numbers

What slow replies cost in closed deals

Enter your pipeline. Then set how many leads go cold at each reply speed, from what you see in your own inbox.

Your assumption: share of leads that go cold

These starting values are placeholders, not research. Set them to match your pipeline.

Deals lost each month

5

Revenue lost each month

$7,500

Each year

$90,000

Replying same day, 25 leads a month go cold before you answer. An AI employee replies in seconds, qualifies the lead and books the call.

Which channels does the inbox connect?#

Six channels deliver into the same inbox, and every message also appears on the contact's timeline. Add them on the Channels and AI tab with Add a channel.

Inbox channels
ChannelWhat you connectHighlights
Text messagesA Twilio number, or a number you buy in Phone numbersMissed-call text-back on the same number
Email inboxInbound email forwarded to your channel's addressReplies go out from your sending connection
Website chatA script tag pasted into your siteYour title, greeting and allowed sites
Facebook MessengerYour Facebook PagePage messages land beside texts
Instagram DMsYour Instagram professional accountDMs become contacts automatically
WhatsApp (Cloud API)Your WhatsApp Business numberAn approved template reopens closed conversations

How do I set up the Conversations inbox?#

Inbox setup

0 of 6 done

  1. Step 1: Add your first channel

    Open Conversations, switch to Channels and AI and choose Add a channel. Start with the line customers text most.
    Open Conversations
  2. Step 2: Connect the provider

    Add your Twilio, email or Meta account once in Connections, then pick it for the channel.
    Open Connections
  3. Step 3: Install the chat widget

    Add a Website chat channel, copy its script tag and paste it into your site. Name the window and write the greeting visitors see.
  4. Step 4: Turn on missed-call text-back

    On your text channel, switch on Text back missed callers so every unanswered call gets a text within moments.
  5. Step 5: Teach Conversation AI your business

    Fill in the business facts box with services, prices, hours, service area and your booking link, and set the Tone.
  6. Step 6: Set open hours and response time

    Under Open hours and response time, pick your days and hours and how many minutes count as a timely first reply.

How does my team work the inbox?#

Threads sort newest and unread first and refresh every 10 seconds. The view tabs are Unread, Open, Starred and All, and the filters narrow by channel or by assignee (Anyone, Unassigned or a teammate).

  • Switch the composer between Reply and Internal note; notes stay inside your team.
  • Press Cmd or Ctrl + Enter to send.
  • Use Assign to me, star, close or Mark unread to keep ownership clear.
  • On a wide screen a third pane shows the contact's email, phone, do-not-disturb, Open deals and Next task, with Open contact one click away.
  • Start a fresh thread with Message a contact.

How does Conversation AI reply for me?#

Conversation AI reads the thread and the facts you gave it, then drafts or sends the answer. Set it per channel, and override any single thread with Conversation AI here.

A Suggested reply appears above the composer. Review it, choose Use this reply, edit if you like and send. Ideal while you build trust in the answers.

How do I make sure no lead waits too long?#

Set a first-response time and Agent Studio tracks every customer message against it. The default is 60 minutes. A message nobody answers in time counts as a missed first response in Response times and fires the No first reply in time trigger, so a workflow alerts the owner or sends a holding reply.

Never lose a caller: turn on missed call text back, and let AI support answer routine questions on every channel.

Questions buyers ask#

Can I text customers from my business number?

Yes. Connect your Twilio number or buy one in Phone numbers, add it as a text channel, and every reply goes out from that number.

Does the inbox include a website chat widget?

Yes. Add a Website chat channel, paste its script tag into your site, and chats arrive in the inbox as contacts with full threads. You choose the window title, the greeting and which sites host it.

Will AI reply to my customers without me?

Only where you switch it to Reply automatically. It answers on texts, chat and social channels within the daily limit you set per contact, and never sends email on its own.

What is missed-call text-back?

When a call to your number goes unanswered, Agent Studio texts the caller right away so the lead stays with you. Turn it on per text channel and edit the message.

Can I assign conversations to teammates?

Yes. Assign any thread to a teammate or to yourself, filter the inbox by assignee, and use Conversation assigned as a trigger to notify them.

Is this the same as GoHighLevel Conversations?

It covers the same ground: one inbox for SMS, email, web chat and social messages with internal notes, assignment and AI replies, tied to the contact record.

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