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SEO & AI search4 min readUpdated

Win the Google Maps pack in your area

Quick answer

Agent Studio's local SEO tools show where a business ranks on Google Maps at every point of a grid around it, read the local results for any keyword, and pull any Business Profile with its reviews, posts and questions. Agencies use the same screen to find local businesses with weak listings and add them as clients.

What you'll have

  • A map rank grid that shows how far your visibility reaches
  • A read on any competitor's profile, rating and reviews
  • A list of local prospects with the signals that make them easy to win
On this page
  1. How do I see where I rank on Google Maps?
  2. How do I check the local results for a keyword?
  3. How do I audit a Google Business Profile?
  4. How do agencies find local SEO clients?
  5. Can an agent run a local SEO audit for me?
  6. Questions

How do I see where I rank on Google Maps?#

Run a Rank grid. Agent Studio searches your keyword from every point of a grid around the business and records its Google Maps position at each one, so you see the exact streets where customers find you and where a competitor takes the call.

Run your first rank grid

0 of 5 done

  1. Step 1: Open Local SEO

    In your SEO project, open Local SEO under Research.
    Open SEO projects
  2. Step 2: Set the map point

    Paste a Google Maps link, or the coordinates Google Maps copies when you right-click your location.
  3. Step 3: Enter the keyword

    Use what customers type, such as dentist near me or roof repair.
  4. Step 4: Choose the grid

    Pick a 3 by 3 or 5 by 5 grid, the spacing between points in kilometers and the device.
  5. Step 5: Run rank grid

    Press Run rank grid and read your average rank, top 3 points and top 10 points. If Google is still collecting some points, run it again to pick them up at no extra cost.

How do I check the local results for a keyword?#

Use Local results for a keyword. Pick Google Maps or the local finder list behind the map pack, and Agent Studio reads the results from your map point: who ranks, in what order, with their categories, ratings and review counts.

How do I audit a Google Business Profile?#

Choose a business, or type its name, and open Business details. Four tabs cover everything Google shows about it.

Business details tabs
TabWhat you get
ProfileCategory, rating, review count, claimed or unclaimed listing, photo count, address and phone.
ReviewsRecent reviews with ratings and owner replies, so you see who answers and who goes silent.
PostsThe updates the business publishes on its profile.
QuestionsQuestions customers asked and whether anyone answered.

How do agencies find local SEO clients?#

Use Find businesses. Search a category around any point, then filter by minimum rating, minimum reviews, website and claimed status. Agent Studio flags prospect signals: no website, an unclaimed listing, few reviews or a low rating. Press Add as client and the business lands in Clients, ready for a prospect audit.

Pitch a site and the local SEO that makes it ring.

Can an agent run a local SEO audit for me?#

Yes. The SEO Studio: Local SEO template takes a business name, a keyword and the location, reads the Maps results, the full profile, the reviews with owner replies, a 3 by 3 rank grid, questions and posts, and writes a Local SEO Audit you can send to the owner. Pair it with the free SEO audit, whose Schema and Identity Builder writes valid LocalBusiness markup and a consistent name, address and phone block.

Get a local SEO audit written for you

Open the Local SEO template, enter your business and test it with a dry run.

Questions buyers ask#

What is a local rank grid?

A map of Google Maps rankings from a grid of points around a business. Each point shows the business's position for one keyword as a searcher standing there would see it, so you see how far its visibility reaches.

How big a grid can I run?

Choose a 3 by 3 or 5 by 5 grid and set the spacing between points in kilometers, tight for a dense city block or wide for a service area that spans a county.

Can I check a competitor's Google Business Profile?

Yes. Any business with a Google profile works. Read its rating, review count, recent reviews, owner replies, posts and questions side by side with your own.

How do I find my latitude and longitude?

Right-click your location in Google Maps and the coordinates appear at the top of the menu. Copy them, or paste the Google Maps link itself, and Agent Studio fills in both fields.

Does Agent Studio track local keyword volume?

Yes. In keyword research, add a city or region to get local volume, and in rank tracking, add a city to track organic positions there.

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