What is an SEO project in Agent Studio?#
An SEO project is the home base for one website. Every SEO tool and every SEO agent reads from it and writes into it, so each run builds on the last instead of starting cold. Keyword picks you save today become the rank tracker you check next week and the client report you send next month.
How do I create an SEO project?#
Open SEO projects and fill in the New project form. It takes four fields and about a minute.
Create your first SEO project
Step 1: Open SEO projects
Sign in and open the SEO workspace. Your projects are listed with their domain and market.Open SEO projectsStep 2: Name the project
Use the site or client name, for example Acme marketing site.Step 3: Set the site domain
Rank tracking, audits and AI visibility measure this domain, for exampleacme.com.Step 4: Pick the search market
The country and language your customers search in. Keyword volumes and rankings come from this market.Step 5: Set a project key (optional)
Flows reach the project with this key in their SEO project field. Leave it blank and Agent Studio makes one from the name.Step 6: Fill in project memory
Open Project memory and describe the business. Every SEO agent reads it before it writes a word.
What can I do inside an SEO project?#
Everything a search team needs, grouped the way you work. The dashboard opens on Next moves, the next step that makes this site stronger.
| Group | Sections | What you get |
|---|---|---|
| Overview | Dashboard | Next moves, AI mention rate and the latest numbers at a glance. |
| Research | Keyword research, Domain overview, Backlinks, Local SEO | Live Google data on any keyword, competitor or map point. See keyword research. |
| AI search | AI visibility, Prompt explorer, Brand lookup | How ChatGPT, Gemini, Claude and Perplexity talk about the brand. See AI visibility. |
| Your site | Search performance, Analytics, Rank tracking, Saved keywords, Site audit | Tracked data for this project, including Google Search Console and Analytics. |
| Workspace | Reports, Project memory | Client-ready reports and the context every agent reads. |
How does project memory make my SEO agents smarter?#
Project memory is the brief every SEO flow reads first, so keyword lists, content briefs and reports fit the business instead of reading generic. Edit it in place on the Project memory screen.
- Business overview: what the business sells, to whom and what sets it apart.
- Current goal: the outcome SEO serves this quarter, with a number where you have one.
- Positioning: how you want to be described and who you are measured against.
- Writing preferences: voice, words to use and avoid, formatting rules.
- Competitors: domains your flows compare against in gap analysis, AI visibility and reports.
- Key pages: each tagged Hub, Spoke, Money page or Other, so agents know which pages earn revenue.
- Research log: flows add an entry each time they research for the project. You can add your own decisions too.
How do I run a full site audit in a project?#
Open Site audit, enter the start URL and run it. The crawler follows internal links and the sitemap across up to 200 pages (50 by default), checks every page for 30 technical issue types and scores the site with the Suede AI score, a 0 to 100 health number.
Finds broken pages and links, redirect chains and loops, duplicate titles and descriptions, duplicate and thin content, canonical conflicts, orphan pages, slow responses, missing alt text, heading order skips and pages search engines cannot index.
Turn on Render JavaScript for sites built with React, Vue or a page builder. Up to 20 pages render in a real browser so the audit sees what Google sees.
Run Lighthouse on the sample tests the homepage and one page per template on mobile and desktop, and adds Performance, Accessibility, Best practices and SEO scores for each.
Keep Save to history on and each run keeps its issues and pages. Compare scores over time to prove what your fixes changed.
The form shows the price before anything runs. The crawl and rendering are priced per page and Lighthouse per test, all from your credit balance, and pages the crawl never reaches are refunded.
How do agents and agencies use SEO projects?#
Every SEO template in the Studio takes a project key, so a weekly rank report, a keyword brief or a client report writes straight into the right project. AI tools connected over MCP reach the same projects. Agencies see each client's SEO work from that client's page in Clients. Archive a finished project and it stays readable while flows stop writing to it.