What is call tracking and why does it matter?#
Call tracking ties each phone call to the marketing that produced it. Without it, a call from your Google ad looks the same as a call from a yard sign, and you keep paying for channels that never ring. Agent Studio maps every tracking number to a UTM source, medium and campaign, so calls count in the same reports as form fills.
- 2ways to track: one number per campaign, or a pool swapped per visitor
- 30minutes a pool number stays with one visitor by default
Should I use one tracking number or a number pool?#
Use one number when the campaign lives offline or in a single ad; use a pool when one website page gets traffic from many sources and you want each visit credited.
Pick One tracking number and you print or publish that number on the campaign: a flyer, a truck wrap, a Google Business Profile, a radio spot. Every call to it is credited to the source's UTM tags.
- Works anywhere a phone number appears
- No code on your site
- One number per campaign keeps the report clean
Pick A pool swapped in per visitor, enter the Site number to replace, and paste the script tag Agent Studio shows on your site. Each visitor sees one number from the pool, held for them for the session length, and a call to it is credited to that visitor's real UTM tags, landing page and ad click ids.
- Credits each website visit, not a whole channel
- Reads the visitor's own UTM tags and click ids
- Your real number stays in your page source for search engines
How do I set up call tracking in Agent Studio?#
Add a call tracking source
Step 1: Add the numbers
In CRM → Settings → Phone, use Find numbers in the Numbers panel to add one number per campaign, or several for a pool.Open Phone settingsStep 2: Name the source and tag it
In the call tracking panel, give the source a Name such asGoogle Ads, then fill utm_source (google), utm_medium (cpc) and utm_campaign.Step 3: Pick how numbers work
Under Numbers, choose One tracking number or A pool swapped in per visitor, tick the numbers to use, and press Add source.Step 4: Paste the pool script
For a pool, copy the script tag shown on the source row and paste it into your site's head or footer. It swaps your site number for a pool number on each visit.Step 5: Read the results
Open Reporting → Attribution to see calls credited by source next to form leads, deals and revenue.Open Attribution
Where do tracked calls show up?#
A tracked call does three jobs at once. The caller's contact gets the source as a touch, exactly like a form fill. The call counts in Reporting → Attribution by source. And every rule on the number still runs: your AI receptionist answers, a missed call still gets its text back, and the conversation lands in your inbox.