What is the Prompt explorer?#
The Prompt explorer is the research desk of the AI search group in your SEO project. It answers three questions keyword tools cannot: what the assistants say when a buyer asks about your market, which questions buyers actually put to AI, and which sites those answers trust. It sits beside AI visibility (ongoing tracking) and Brand lookup (share of voice) in the project rail.
| Screen | Use it to | Engines |
|---|---|---|
| Prompt explorer | Ask one prompt everywhere and find the questions people ask | ChatGPT, Claude, Gemini, Perplexity |
| Brand lookup | Measure any brand's AI mentions, cited pages and share of voice | ChatGPT, Google AI Overviews |
| AI visibility | Track your prompts on a schedule and watch the trend | ChatGPT, Gemini, Google AI Overviews, Claude and Perplexity |
How do I see what each AI assistant says about my market?#
Use Ask the assistants: write one prompt, tick the assistants, and press Ask. Each answer comes back as its own card, with your brand highlighted wherever it appears and a chip that says whether the answer names you.
Ask your first prompt
Step 1: Open the Prompt explorer
It lives under AI search in your SEO project's rail.Open Prompt explorerStep 2: Write the question a buyer would ask
Up to 500 characters, in the buyer's words: "What is the best accounting software for freelancers?" beats "accounting software".Step 3: Pick the assistants and your brand
Tick ChatGPT, Claude, Gemini and Perplexity, and enter your brand or domain in Brand to find in answers.Step 4: Leave web search on
Let the assistants search the web makes each answer cite its sources. Add a two-letter Search country to see the answer a buyer in that country gets.Step 5: Ask, then read the citations
Press Ask. The price shows on the button first. Export the citations table as CSV or JSON, or open it in Google Sheets.
How do I find the questions people actually ask AI?#
Use Find the questions people ask: enter a topic and a market, add your domain and brand, and choose how many questions to read (up to 1,000). Agent Studio returns the prompts people ask about that topic, how often, and which sites the answers cite.
| Column | What it tells you |
|---|---|
| Question | The prompt, in the words people use |
| AI search volume | How often the question is asked, to rank where to start |
| Sources | How many sources the answers cite |
| Cited sites | The domains the answers lean on |
| Cites you | Whether your domain is among them |
| Names your brand | Whether the answer mentions you by name |
How do I measure my brand's share of voice in AI answers?#
Open Brand lookup, enter your brand or domain, add up to five competitors, pick ChatGPT and Google AI Overviews, and press Look up brand. You get total AI mentions, AI search volume, a share-of-voice bar for every brand, a monthly AI search volume trend, the pages AI answers cite, and the questions your brand comes up in.
What makes a prompt worth tracking?#
A good tracked prompt is one a buyer asks right before they choose. Skip prompts that already contain your brand name; they flatter the numbers. Track a mix of category, comparison and problem questions.
- Who is the best emergency plumber in Austin?
- Which HVAC companies in Denver offer financing?
- How much does a roof inspection cost in Tampa, and who does it well?
- What is the best CRM for a 10-person agency?
- Alternatives to [competitor] for invoicing
- Which scheduling tools integrate with Google Calendar and Stripe?
- Best SEO agency for dentists
- Who does generative engine optimization for law firms?
- How do I choose a marketing agency for a med spa?
What does a Prompt explorer run cost?#
Each run bills the answers it collects from prepaid credit, and the Ask, Find prompts and Look up brand buttons show the estimated price before you press them. If a run would cross your spending limit, Agent Studio asks for the limit first. An assistant that fails to answer is not charged. See pricing.
Turn what you learn into tracked prompts with AI visibility, and pair them with Google demand from keyword research.
Ask your market's top question in four assistants
See who gets named, who gets cited, and where you fit.