What is a trigger link?#
A trigger link is a short link at /l/ that sends visitors to any https page and counts the click; when a contact clicks the personal copy in their email, it also tags them and starts an automation.
- Share the short link anywhere: social posts, SMS, bios, ads. Every click counts.
- Paste its merge field into a campaign, template or workflow email and each contact gets a personal copy.
- A personal click adds the link's tags, fires Trigger link clicked and starts the workflow you picked.
{{trigger_link.<link id>}}How do I create a trigger link?#
Turn a click into a workflow
Step 1: Build the follow-up first
Create the workflow the click should start, such as a webinar reminder sequence or a sales alert.Open AutomationsStep 2: Create the link
Open Trigger links, give it a name, a destination and the tags to add, and choose the automation it starts.Open Trigger linksStep 3: Drop it in an email
Press Copy merge field and paste it into a campaign or template so every recipient gets a personal link.Open TemplatesStep 4: Watch the clicks
Each link shows total clicks and clicks by contacts, and a QR code button downloads a code for print.
How do tracked QR codes work?#
Each QR code prints its own short link, so every scan is counted before the visitor lands on the page, tagged with utm_source=qr, utm_medium=qr and your campaign name.
| Destination | Where it is used |
|---|---|
| Form | Quote requests on yard signs and truck wraps |
| Booking page | Appointment cards and front-desk counters |
| Site or funnel page | Flyers, mailers and menus |
| Review site | Receipts and thank-you cards |
| Payment link | Invoices on paper and event tables |
| Any web address | Anything else with an https link |
- Download every code as SVG for print shops or PNG for screens, at 1024 pixels.
- Give codes in one mailing the same campaign name and Reporting adds their leads together.
- Each code lists its scans and the time of the last scan.
- An account holds up to 500 QR codes.
How do I make a QR code for a flyer?#
Open QR codes in Reporting, press New QR code, name it, pick what it opens, add a campaign name, and download it as SVG or PNG.
Print a code that reports back
Make a tracked QR code for your next flyer and see every scan and lead it brings in.